Have you ever noticed the ears that stick out of other connector designs just get in the way?  Especially with a big sling clip on them?  Well this connector is for you.

Your sling connector will not get in the way of your hand or the selector anymore.  Plus, the rifle just balances beautifully on a single point sling with the ASC.  We were really tired of our slings getting in the way... especially when doing strong / weak shoulder transitions. This puts an end to it.

The ring is fixed in place, so it will not swivel (if it did, your rifle would flop around).  This way, the rifle hangs at a natural angle of repose.  This connector is how all connectors should have been made originally, in our opinion.

Unless you like what we call "mickey mouse ears" on your connectors.