Common sense is a great motivator. It's how we came up with the little details that make our Pro Armorer's Mat one of the most useful pieces of gear you can have with you at the range. We never quite know how much these little details will be appreciated, until we see a great video like this from one of our valued customers...
There were prickly pear cactus everywhere, so I broke out my shooting mat. I unroll my mat, then it curls back up on itself. Again and again. Damn. I'm holding all kinds of crap in my hands, including my rifle, and this mat won't cooperate. I'm literally trying to get it to unfurl with my boots. There has to be a better way...
Having a well-designed shooting bag makes a big difference. Using standard Caldwell pattern shooting bags with any sort of magazine fed rifle, you find that the bag sits so low, it doesn't clear the bench well. It also will "monopod out" on the bench. This entirely defeats the purpose of the bag...